Consistent Cash Flow
Profit First has been featured in
Want permanent profitability? Commit to the habit 100%. No shortcuts allowed.
Some business owners feel intimidated by 30%+ NET profit numbers. And many business owners don’t even know their numbers. If one of those scenarios describes you, don’t worry.
This map is more like a GPS. We start our navigation point at your location. But to get to permanent profitability, you have to follow the plan.
Are We There Yet?
After 20 years of developing financial plans for trades and service-based businesses like yours, I've seen exactly where you're starting.
Start a lawn care and landscape business they say. You'll make a lot of money and have a lot of free time, they say...
If you're like my clients, family's a priority for you. You work harder to make a life for them. But they don't get to see you as much as they want.
Money comes in, but it feels like it's never enough, and you don’t know why.
You’re working so hard; you can’t help but wonder where all the money goes.
You know a plan would help your business. Where do you start and when?
You're managing the operations, doing the sales, running your crews, planning service routes, and meeting with vendors. You end up exhausted.
Your family feels resentful instead of grateful.
Instead of running your business, your business is running you.
One quarter cash is great. The next - there's no money in the bank.
Then an unexpected and unplanned tax bill arrives.
You're constantly chasing revenue
There IS a better way. You can have a permanently profitable business.
Christeen Era is co-founder of the Green Profit Academy (GPA), a consulting and coaching company that supports lawn care and landscape businesses with courses, webinars, small-group coaching, community-building, and online tools. She is a certified Profit First Professional, Pumpkin Plan Strategist, Fix This Next Advisor, and QuickBooks Pro Advisor. Inspired by the proven success of the Profit First program and methods, she created and pioneered the use of a specialized, industry-specific toolbox, The Green Profit Toolbox™ for Lawn Care and Landscape Businesses, to help owners manage their expenses and increase their gross profit margins to as high as 65%. Her mantra is “You are your company’s best employee. Pay yourself well, and pay yourself first.”
Christeen is also the CEO of Core Growth Strategies, an accounting support and consulting company that has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. With more than twenty years of experience in accounting and business consulting, Christeen is passionate about helping lawn care and landscaping companies flourish and grow, in good times and in bad. She understands that entrepreneurs start their businesses with the goal of living the life of their dreams, and her mission is to help them do exactly that. Connect with Christeen at firstname.lastname@example.org.
The Business Owner Struggle Is Real
I’ve been working with business owners like you for over 20 years. I’m also a business owner myself!!! My clients and I have weathered some crazy economic ups and downs. From crashes, housing and tech bubbles, and now, a pandemic. I’ve learned to help my clients build businesses that can survive the worst.
I’ve also seen the cost of the regular day-to-day grind. I know the cash flow crunch with pre-payments and job deposits that fund the business before the job ever starts, equipment that gets purchased and never pays off, the bi-weekly payroll anxiety - wondering if the money will be deposited in time, and petty cash that disappears like planes flying through the Bermuda Triangle.
These are common business owner struggles experienced by some of the smartest people I know.
The problem is NOT about how smart you are. And it’s not about how much education you have.
Tired of taking all the wrong turns?
All businesses are not alike. Even lawn care and landscape businesses are not the same. When it comes to your profitability, there’s no one size fits all.
When Profit First came along, I knew the simple, applicable process was a great place to start with my clients.
And after focusing my business solely on the lawn care and landscaping industry, I knew owners like you needed more.
All that digging Allowed me to create The Green Profit Toolbox™ for Lawn Care and Landscape Businesses
Tools that have never existed before
Tools created specifically for the lawn care and landscape industry.
Focusing on clients just like you means we know where the money is hiding. And we know the processes your business needs. We can show you the path to intentionally creating predictable profit. For as long as you own your business.
And guess what? We know how to do that while making sure you get paid first!
You already carry the weight of taking care of your family, taking care of clients, taking care of employees, and running a business.
With Profit First for Lawn Care and Landscape Businesses, you get to see how others, with green businesses just like you, have successfully moved their business to 30% and greater NET profit - that’s 50% - 65% GROSS profit!
That’s what we want for you too.
Predictable profit that leads to living the life of your dreams instead of working around-the-clock.
Predictable Profit This Way
Your numbers are trying to tell you something. Do You Know What They’re Saying?
Let’s start with where you are now. Then we’ll show you which tools to use first to arrive at profitability.
Be the first to see the difference
Meet Steve Bousquet. Before Profit First, Steve was planning to run away and hide in Alaska because he was in debt over his head. He was the owner of a multi-million dollar lawn care and landscape business. Steve has an Economics degree. But he didn't know how to make his business profitable.
Real Stories. Real People. Real Success.
Profit First Doesn’t Work for Everyone 😲
Profit First for Lawn Care and Landscape Businesses is NOT for you if you:
Are not committed to the process. And I mean 100% committed to following every step along the way. This process is PROVEN to work if you take the steps we outline in the book.
Don’t have someone who can back you up and hold you accountable.
Want to Frankenstein your own accounting system. (see point one 👆.) This is not a supplemental process you can combine with 50 different things. This is the accounting process.
Are not going to be consistent. (Again, see point one.)
Aren’t willing to learn a new way to do things. You’re brilliant at your craft. That doesn’t not make you brilliant at business finances. That’s ok as long as you’re willing to learn.
Are not willing to invest the time and money to get this right. Putting a train back on the right track takes work, and it takes some expertise. You’re going to need to put some time into the process, and you might need to upgrade your bookkeeping resources.
If any of the above sounds like you, the Profit First method might not be for you.
If You've Had Enough
But if you decide you’ve had enough of just scraping by, or you’ve had enough of mediocre financial performance, this might be the right time for you to commit to the process.
If you make the investment, and fully follow the process, I promise the pay off will be worth every second and every dime.
We’d love to hear about your profit journey or answer any questions you might have.
Where Profit First Has Been Featured
The Book is here!
Order your copy of Profit First for Lawn Care and Landscape Businesses and download all of the FREE resources and tools!
Plus, get bonuses if you order multiple copies as we launch.
Get the support you need with the Green Profit Academy
Founded by Christeen Era and Steve Bousquet, Green Profit Academy consults lawn care and landscape business owners on obtaining long term sustainability and scalable growth. That means: your company can become permanently profitably by utilizing our industry specialized Profit First program, and: you learn how to scale and grow your company by participating in our small group coaching program.
We have helped our clients increase their gross profit margins to as high as 65% and leverage industry-specific tools that focus on scalable growth.